Heineken lancia la nuova campagna per la Uefa Champions League

E' partita la nuova campagna pubblicitaria globale #BetterTogether di Heineken dedicata alla Uefa Champions League, di cui l'azienda è sponsor. La nuova adv, atl e digital e per ora presente sui social, invita i tifosi a guardare le partite in compagnia, ed è firmata da Publicis Italia. I match di Uefa Champions League sono tra i più belli che si possano guardare. Molte persone però pensano che tutto quello che serve loro per godersi una partita è semplicemente uno schermo e guardano le partite da soli. Heineken pensa, invece, che l’essere in compagnia sia l’unica cosa che possa rendere migliore le partite. Nello spot è presente l'ex calciatore francese Thierry Henry. Per Heineken pianifica da Red Star, la unit creata ad hoc da Denstu Aegis Network per il colosso internazionale della birra (ne abbiamo parlato qui). https://www.youtube.com/watch?v=EKKNSeSNxa8&feature=youtu.be

Credits

• Sr. Director Global Heineken Brand: Gianluca Di Tondo
• Global Heineken Integrated Communication and Innovation Manager: Els Dijkhuizen
• Global Heineken Communication Manager: Ita Bassey
• Digital Manager Global Heineken Brand: Obabiyi Fagade
• Sponsorship Manager Global Heineken: Ben Blanco

• Publicis Italy
• Global Chief Creative Officer Publicis WW: Bruno Bertelli
• Chief Creative Officer Publicis Italy: Cristiana Boccassini
• Global Executive Creative Director: Luissandro Del Gobbo
• Executive Creative Director: Luca Cinquepalmi
• Executive Creative Director: Marco Venturelli
• Art Director: Giulia di Filippo
• Copywriter: Sara Rosset
• Head of Strategy: Bela Ziemann
• International Strategic Planner: James Moore
• Senior Strategist: Stuart Williams
• Data Strategist: Ilko Petkov
• Head TV Production: Mariella Maiorano
• TV Producer: Michela Fiaschi
• Worldwide Account Director: David Pagnoni
• International Client Service Director: Eleni Charakleia
• International Client Service Director: Patricia Synephias
• Digital Account Director: Alexandra Stoica
• Account Supervisor: Barbara Ruscio Levi
• Account Supervisor: Codruta Arbore
• Account Executive: Lischa Steiper
• Production
• Production Company: Iconoclast Paris
• Director: Megaforce
• DOP: Matias Boucard
• Executive Producer: Charlotte Marmion
• Line Producer: Lucile Baruchel
• Production Designer: Arno Roth
• Costume Designer: Elise Bouquet and Reem Kuzayli
• Post Producer: John Meunier
• Editors: Nicolas Larrouquere
• Post Production Company: MPC
• Executive Producer: Dafydd Upsdell
• Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)

• Publicis Italy
• Global Chief Creative Officer Publicis WW: Bruno Bertelli
• Chief Creative Officer Publicis Italy: Cristiana Boccassini
• Global Executive Creative Director: Luissandro Del Gobbo
• Executive Creative Director: Luca Cinquepalmi
• Executive Creative Director: Marco Venturelli
• Associate Creative Director: Gustavo Lacerda
• Digital Creative Director: Sandra Bold
• Associate Creative Director: Arthur Amorim
• Associate Creative Director: Dan Arango
• Junior Art Director: Alex Eftimie
• Junior Copywriter: Anton Kuerschner
• Head of Strategy: Bela Ziemann
• International Strategic Planner: James Moore
• Senior Strategist: Stuart Williams
• Data Strategist: Ilko Petkov
• Head TV Production: Mariella Maiorano
• Digital Video Producer: Sanam Bartoletti
• Worldwide Account Director: David Pagnoni
• International Client Service Director: Eleni Charakleia
• International Client Service Director: Patricia Synephias
• Digital Account Director: Alexandra Stoica
• Account Supervisor: Codruta Arbore
• Account Executive: Lischa Steiper
• Digital Production
• Digital Production Company: Iconoclast Studio Paris
• Director: Jason Yan Francis
• DOP: Mélodie Preel
• Executive Producer: Manon Leurent
• Line Producer: Rémi Farkas
• Post producer: John Meunier
• Editor: Philippe Roch
• Post Production Company: MPC
• Executive producer - Dafydd Upsdell
• Post Production producer - Christopher Preston Barnes
• VFX supervisor- Fraser Cleland
• Colourist - Peter Oppersdorf